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Pandora Sale.Global jewellery brand, Pandora, has revealed a new marketing campaign to celebrate and engage with its empowered and diverse female customer base.According to VP of marketing, Glenda Wolman, the ‘DO’ campaign, which launched globally on March 16 and has culminated in a new TVC, encourages women to be true to themselves and act on what they believe in.“The campaign was designed to highlight the significant reasons women choose to express themselves through their jewellery choices,” she told CMO.“The campaign features artists and athletes, talking about who they are while showcasing what they do best. We feature several strong female personalities, such as professional kickboxer Ruqsana Begum, sharing empowering messages of self-belief, accomplishment and action.”The campaign is reflective of a wider strategy at Pandora to be part of a wider socially responsible philosophy. Cheap Pandora Warrings.Wolman said the new modern, bold feel of the brand encourages women to embrace their passions and their dreams, whatever their age. The objective is to help them tell the world how they think and feel, and most importantly, to stand up for what they believe in.“It is also a chance for PANDORA to share what we do and what we believe in as a brand – creating high quality, hand-finished jewellery, and being socially and environmentally responsible,” she said. “We believe in using ethically sourced materials, including environmentally friendly stones, and recycled gold and silver.”In order to boost engagement with today’s empowered and globally savvy , digitally connected woman, Wolman suggested brands should be a symbol of something ‘bigger’, not just a style statement.Fake Pandora Outlet.

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Cheap Pandora.Thirty years later, the jewelry industry looks remarkably different. Today the industry’s buzziest terms are “self-purchasing woman” (a woman who buys jewelry for herself) and “just-because purchase” (a casual buy in which the jewelry doesn’t mark a special occasion). For years the industry considered women “secondary influencers.” They are now the target customer.The self-purchasing woman is a result of more women working than ever before, and these women are earning more and seeing significant career progression (though, of course, not as much as their male counterparts). Pandora Outlet.They are also staying single longer and having children later, resulting in more discretionary income at their disposal.Pandora has expanded its alliance with Disney, releasing a series of official charm bracelet for Hong Kong Disneyland and the upcoming Shanghai Disney.The extension of the alliance with Disney will begin in November 2015, with PANDORA launching its Disney jewellery collection in 13 markets in the Asia Pacific region, including Australia, New Zealand, China, Japan, Hong Kong, Singapore, South Korea, Taiwan, Macau, Malaysia, Thailand, Indonesia and The Philippines.The products will be sold in multiple locations inside both resorts and the Disney collection from PANDORA. Cheap Pandora Sale.